A Google spokesman said: “We can’t comment on conversations with partners, but as we’ve said before, our goal with local search is to help Google users find the local information they’re looking for online. Each day we send millions of customer referrals to local businesses and third party websites, such as review sites, through local search. The overwhelming feedback we get from users, business owners and website owners is that they value the answers and traffic they receive from local search.”
Yelp are un happy with how Google are using their info.
If you advertise on Yell or Yelp this directly affects you.
In conversations with clients I’m seeing that Google is doing a better job at delivering traffic to local business than Yell or Yelp, and that’s just their free services!
The important thing for your business is to Test, test, test!
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