15 Incredible Mobile Statistics

By PamSahota | July 25, 2011

Love your smart phone? Debating a tablet? Gone app crazy? Check out these stats on the mobile market …

1. Smart phones

“Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones.”

 

2. Smart phones

Of those, 3.08 billion are SMS enabled.

3. Mobile

One half of searches are done via a mobile device: smartphone,tablet, etc.

4. Mobile

86% use their mobile devices (smartphone/tablet) in conjunction with watching TV. My question, aren’t most of them watching TV on their mobile device too?

5. Mobile Apps

Over 300,00 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.

6. Mobile Web

The number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years.

7. Mobile Hours

Average Americans spend 2.7 hours a day “socializing” on a mobile device.

My thought…that’s all?

8. Mobile Use

61% use their mobile devices to play games.

9. Mobile Use

Almost 50% use for social networking. Like it, Share it, Tweet it, + it.

10. Mobile Demographics

Women 35-54 most active in social networking on a mobile device.

11. Mobile Marketing

Search ads and location ads (paid-for positioning on maps and augmented reality apps) will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.

12. Mobile Search Engine and Advertising

Google’s gross revenue from mobile advertising is over US$1 billion per year.

13. Mobile Marketing

71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information.

14. Mobile Marketing

But 79 percent of large online advertisers still do not have a mobile optimized site.

15. Mobile Apps

One in four mobile apps once downloaded is never used again.

In short, Mobile devices, mobile marketing, and mobile apps are not going away. My advice, get in while it’s hot…!

Take action now to make sure your business is optimised for smart phone and mobile internet users (iPad users etc) and catch this wave before it’s too late – call us today 08432 895 563