Why Facebook Should NOT Be Your Main Business Site

Focusing too much attention on your Facebook play is like spending a bunch of time decorating and fixing up a neighbor’s house while they are traveling Europe for a year or two. It may be a nice place to throw a party or entertain, but you don’t really own it.

An issue of control

The greatest reason I take this stance is because of control. You don’t control what’s being said, contributed and added to a social network profile like Facebook. You get to rent the space, but anytime Facebook decides it wants to remodel, you have no say.

A lot of smart online folks are raving about Facebook’s recent addition of a commenting tool that integrates with blog commenting systems like WordPress. There are a couple features with this tool that, on the surface, are alluring—comments made on your blog are automatically posted to the person’s Facebook profile for example.

However, here’s what should be the deal killer for anyone considering this tool. The comments don’t sync with your WordPress database, which is another way of saying Facebook now owns your blog comments. Facebook has done nothing that demonstrates them worthy of this kind of trust.

I whole heartedly agree with this.

FaceBook, and other social media sites, can be great for connecting with and converting browsers into buyers but should never replace your main web presence.

However, if you want to learn how to use FaceBook effectively in your business, give me a shout.

Andy